GRM

Calculate Your Maximum CPA & Breakeven CPC

A step-by-step calculator for tree service businesses to determine safe bidding limits in paid ad platforms while maintaining profitability.

Core Business Inputs

Average value of first job

Average follow-up jobs per customer

Should include OpEx, Crew wages, fuel, dump fees, etc.

%

Leads that become paying jobs

%

Profit to keep after ad spend

Optional (but powerful)

%

(Leads ÷ Clicks) × 100%

Customer Lifetime Value

$2,500
Lifetime Value
$1,850
Available for Ads

Cost Per Acquisition (CPA) Limits

Break-even CPA
Zero profit per customer
$1,850
Target CPA
With 20% profit margin
$1,480

Ad Bidding Limits on Google, FB, etc.

Cost Per Lead (CPL)

$370
Break-even
$296
Target (20%)

Cost Per Click (CPC)

$19
Break-even
$15
Target (20%)

🎯 Your Safe Bidding Zone

You can safely bid up to $1,480 per customer or $15 per click and still maintain a 20% profit margin.

Let Google's algorithm bid within these limits to maximize your tree service growth without felling your profits! 🌲