About Growth Ring Media

We help good crews stay booked

Owner-run marketing. No middlemen. Clear numbers and work you control.

Portrait of Jacob Hastings and Alex Makarski

Why We Exist

Our story

The marketing world is built to win whether your phone rings or not. Lead-gen platforms sell the same lead to five companies. The people running your ads get paid more when you spend more, not when you book more. Most of them have never run a crew or made payroll in a slow week. You're not who they're trying to help. You're how they get paid.

We come from your world. Jacob grew up at Blue Mountain Equipment, the #1 STIHL distributor for Texas and Oklahoma, where his dad spent 32 years and he sold saws and gear straight to tree services. Alex ran his own local service business for seven years before selling it, then co-founded MeasureBit, a data and analytics platform built on making the numbers tell the truth.

We learned this the hard way, spending our own money until we figured out what actually moves the needle. So we built the opposite of what burned you: you own your accounts and your leads, we take one tree service per market, and we measure the only thing that counts, booked jobs and revenue.

You do the tree work. We make the phone ring, and we prove it in numbers you can trust.

Our Approach

What we do

We build and tune a steady pipeline you actually own. Leads, calls, estimates, and booked jobs you can see every week.
You work directly with us, not a ticket queue.

Our Team

Who you'll work with

Portrait of Jacob Hastings, Head of Growth at GRM

Jacob Hastings, Head of Growth

Jacob runs marketing for tree services and nothing else. He writes The Backcut, read every week by 1,200+ tree service owners, and hosts the Stumped Again podcast, so the questions operators actually ask cross his desk daily. He builds the demand engine, the offers, the ads, and the weekly numbers that keep your phone ringing.

"Know the work. Then market it."
Portrait of Alex Makarski, Co-Founder and CEO at GRM

Alex Makarski, Co-Founder & CEO

At GRM, Alex designs the operating system every account runs on, keeps the incentives straight, and makes sure the money goes to profit, not noise. Having run his own service business and built a data company, he knows both making payroll and making the numbers tell the truth.

"Make the data honest. Then make the decision easy."

The team behind us

You work directly with Jacob and Alex. Behind them is a team of specialists covering media buying, conversion tracking, creative, and web, so your account has a full bench, not one freelancer juggling ten clients. No ticket queue, no account manager you've never met.

What You Get

What you can expect

  • Booked jobs by channel, not just leads
  • Cost per booked job, compared across channels
  • Coverage in the ZIPs you actually serve
  • Faster first-touch response
  • You own the accounts and the data
  • One-page weekly report: spend, leads, jobs, next moves

How We Work

Principles we work by

You See What Works

Every call and form is tracked to its source, so you know what's driving booked jobs.

Profit Over Spend

We grow your profit, not just your ad spend.

Budget Like Payroll

Your ad budget is treated like payroll: planned, essential, and accountable.

One Company Per Market

We work with one tree service per territory. We will never run your competitor.

Fix Then Scale

We fix what's broken before spending more.

Why GRM

Common pains we remove

I don't know which channel drives revenue.

You'll see booked jobs by channel in every weekly review.

I feel like I'm renting growth from a middleman.

You own the accounts and the data. We don't resell or share leads.

I don't know what to do next.

Every meeting ends with specific strategy and action.

Slow response is costing work.

We'll uncover your average first-contact speed and help you fix it so you start recouping missed revenue and jobs.

Ready to see it working?

Talk with us to see the plan, the numbers, and the next moves.

Talk with the team